If you have ever watched professional bull riding, you have probably heard the name JB Mauney. He is one of the most exciting and successful bull riders in the history of the sport. From a young boy in North Carolina to a two-time world champion, JB Mauney built a life full of big wins, tough injuries, and smart money moves.
Quick Bio
| Detail | Information |
|---|---|
| Full Name | James Burton Mauney |
| Date of Birth | January 9, 1987 |
| Age in 2026 | 39 years old |
| Birthplace | Charlotte, North Carolina |
| Current Residence | Stephenville, Texas |
| Nationality | American |
| Profession | Former Professional Bull Rider, Coach |
| Years Active | 2005 to 2023 |
| PBR Rookie of the Year | 2006 |
| PBR World Champion | 2013 and 2015 |
| Total PBR Career Earnings | $7,419,474.90 |
| Estimated Net Worth (2026) | $7 million to $10 million |
| Spouse | Samantha Lyne |
| Children | Two |
| Current Role | Head Coach, Oklahoma Wildcatters |
| Height | 5 feet 10 inches |
| Weight | Around 140 pounds |
| Nickname | The Dragonslayer |
| Hall of Fame Induction | May 2024 |
Who Is JB Mauney?
JB Mauney, whose full name is James Burton Mauney, was born on January 9, 1987, in Charlotte, North Carolina. He grew up with a strong love for rodeo and started riding bulls at a very young age. By the time he was a teenager, it was clear he had a special gift for the sport.
He joined the Professional Bull Riders (PBR) circuit in 2005 and quickly made a name for himself. In 2006, he won the PBR Rookie of the Year award, which showed everyone that he was going to be something special. From that point on, JB Mauney became one of the most talked-about bull riders in the world.
His riding style was different from others. He was fearless. He picked the hardest and most dangerous bulls on purpose, believing that the bigger the challenge, the bigger the reward. This attitude earned him the nickname “The Dragonslayer” and made him a fan favorite all around the world.
JB Mauney Net Worth in 2026
As of 2026, JB Mauney’s net worth is estimated to be between $7 million and $10 million. This makes him one of the wealthiest bull riders in the history of professional bull riding. His wealth did not come from just one place. It came from years of hard work, smart choices, and several different income streams.
His official career earnings from the PBR alone totaled $7,419,474.90, making him the highest-earning bull rider in the sport’s history. But his total net worth is higher than just his prize money, because he also earned money from sponsorships, merchandise, coaching, and business ventures.
How Did JB Mauney Make His Money?
1. PBR Prize Money
The biggest piece of JB Mauney’s wealth comes from his prize money in PBR competitions. Over nearly two decades of competing, he earned over $7.4 million in official PBR earnings alone.
His best years financially were:
- 2013: He earned around $1.8 million, which included $1.385 million from winning the PBR World Finals. This was the highest single-year earnings of his career.
- 2015: He earned approximately $1.54 million after winning his second world championship.
Unlike most athletes who earn a fixed salary, bull riders get paid based on how they perform. The better you ride, the more you earn. JB Mauney consistently placed at the top of events, which meant he was always earning big payouts.
He also tied the all-time PBR record with 32 Premier Series victories, which is something only a very small number of riders have ever done.
2. Sponsorships and Endorsements
JB Mauney was not just popular in the arena. He was also popular with big brands. Throughout his career, he partnered with several well-known companies that paid him to represent their products.
His major sponsors included:
- Monster Energy: Monster Energy became the official partner of PBR in 2013, and JB Mauney was one of the riders they sponsored. This was one of the most valuable partnerships of his career.
- YETI: JB became a YETI ambassador in 2015 when the brand first launched its ambassador program.
- Wrangler: The famous western clothing brand partnered with Mauney, which matched perfectly with his cowboy image.
- American Hat Company: Another brand that aligned well with his identity as a rodeo cowboy.
- Ariat and Resistol: These western lifestyle brands also backed him at different points in his career.
These sponsorship deals gave him a steady income even during times when he was injured and could not compete. For top athletes like JB Mauney, brand deals can often be worth hundreds of thousands of dollars per year.
3. Merchandise Sales
JB Mauney built a loyal and passionate fanbase over the years. He used that popularity to sell branded merchandise, including t-shirts, hoodies, tank tops, hats, jackets, posters, and stickers. His products were sold on platforms like Etsy and Amazon, as well as at events.
While merchandise sales are smaller compared to prize money or sponsorships, they provide steady income and keep his name in front of fans even after retirement.
4. Social Media and Online Presence
With over 500,000 followers on Instagram, JB Mauney has a strong social media presence. He uses his platforms to promote sponsors and advertise products from brands like YETI, Monster Energy, Bullkelp Bedrolls, and WSM Auctioneers. Social media partnerships and paid promotions add another layer of income for athletes with a strong personal brand.
5. Coaching Career
After retiring from professional bull riding in 2023, JB Mauney did not walk away from the sport. In 2024, he became the head coach of the Oklahoma Wildcatters, a team in the PBR Team Series. Coaching comes with a salary and also keeps him connected to the sport he loves.
The Oklahoma Wildcatters had early success under his leadership, which showed that his skills went beyond just riding bulls. He understands the sport deeply and can now pass that knowledge on to younger riders.
6. Business Ventures
JB Mauney has also been smart about putting his money into business opportunities. Some of the ventures he has been involved in include:
- Ultimate Bullfighters (UBF): He co-owns this freestyle bullfighting organization, which was launched in 2020. This gives him an ownership stake in a growing part of the rodeo world.
- Ranch Ownership: Mauney owns a ranch in Stephenville, Texas, known as “Bucktown.” He has plans to develop the property with better lighting to host nighttime bull riding events, turning it into a venue for practice and competitions.
- Bull Ownership: In a very interesting move, he purchased “Arctic Assassin,” the bull that caused his career-ending injury in 2023. This shows how deeply connected he is to the sport and its animals.
JB Mauney’s Career Timeline
JB Mauney’s career was full of amazing highs and painful lows. Here is a quick look at the most important moments:
- 2005: Joined the PBR circuit as a young professional rider.
- 2006: Won the PBR Rookie of the Year award, proving he was one to watch.
- 2013: Won his first PBR World Championship and earned $1.8 million in a single year, his best financial year ever.
- 2015: Won his second PBR World Championship and earned over $1.5 million.
- 2016: Became the first bull rider in history to cross $7 million in career earnings.
- 2020: Co-founded Ultimate Bullfighters (UBF).
- 2023: Suffered a severe cervical (neck) fracture after being thrown by Arctic Assassin, which ended his riding career.
- 2024: Inducted into the Bull Riding Hall of Fame in May. Started his coaching role with the Oklahoma Wildcatters.
Injuries and Resilience
Bull riding is one of the most dangerous sports in the world, and JB Mauney paid a heavy physical price for his success. Over his career, he suffered many serious injuries including broken bones, torn ligaments, and fractures.
One of his most well-known injuries came in 2015 when he suffered a compound fracture in his left leg. Most people thought that would end his career, but he came back stronger and went on to win his second world title that same year.
His final injury in 2023 was the most serious. After being thrown by a bull named Arctic Assassin, he suffered a cervical fracture in his neck. This injury required major surgery and made it impossible for him to continue competing. He officially retired from professional bull riding after this injury.
Despite everything his body went through, JB Mauney never stopped. He is a true example of what it means to keep going, no matter what.
Life After Bull Riding
Retirement has not slowed JB Mauney down. He stays very active in the world of bull riding. As head coach of the Oklahoma Wildcatters, he works with young riders and helps them develop their skills. His experience and knowledge of the sport make him one of the most valuable coaches in the PBR Team Series.
He also continues to run his ranch in Stephenville, Texas, and stays involved with Ultimate Bullfighters. He makes public appearances, does media interviews, and maintains his sponsorship relationships. His fans still follow him on social media, and he regularly shares updates about his life and the sport.
JB Mauney’s Personal Life
JB Mauney is married to Samantha Lyne, and together they have two children. Family is clearly very important to him, and he has often spoken about how much his family means to him. Living in Stephenville, Texas, he enjoys the country lifestyle and everything that comes with owning and managing a ranch.
He is known among fans not just for his riding skills, but also for being genuine and down-to-earth. He connects with people in a real way, which is one of the reasons his fanbase has remained so loyal even after his retirement.
What Makes JB Mauney’s Story Inspiring?
JB Mauney’s story is not just about money. It is about what happens when you put everything into something you love. He dropped out of high school to follow his dream. He chose the hardest bulls every single time. He got hurt again and again and kept coming back.
The result was a career that produced more than $7.4 million in official earnings, a net worth between $7 and $10 million in 2026, a Hall of Fame induction, and a second chapter as a coach and businessman.
His story teaches us that success comes from doing what you love, working harder than everyone else, and being smart about how you use what you earn.
Final Thoughts
JB Mauney is much more than just a bull rider. He is a champion, a businessman, a coach, and an inspiration. His net worth in 2026, estimated between $7 million and $10 million, is a reflection of everything he put into the sport and the smart decisions he made along the way.
From earning $66,616 in his first full PBR season in 2006 to becoming the first bull rider to ever cross $7 million in career earnings, JB Mauney’s financial story is just as exciting as his rides in the arena.
If there is one thing his journey shows us, it is this: hard work, passion, and smart planning can turn even the most dangerous dream into a very rewarding life.Share
10 Frequently Asked Questions About JB Mauney Net Worth
1. What is JB Mauney’s net worth in 2026? JB Mauney’s net worth in 2026 is estimated to be between $7 million and $10 million. This includes his PBR prize money, sponsorship deals, coaching salary, merchandise sales, and business investments.
2. How much did JB Mauney earn from PBR competitions? His official career earnings from the PBR totaled $7,419,474.90, making him the highest-earning bull rider in PBR history. His best single year was 2013 when he earned around $1.8 million.
3. Who sponsors JB Mauney? JB Mauney has been sponsored by major brands including Monster Energy, YETI, Wrangler, American Hat Company, Ariat, and Resistol throughout his career. These deals added significantly to his overall earnings.
4. Why did JB Mauney retire from bull riding? JB Mauney retired in 2023 after suffering a serious cervical fracture in his neck after being thrown by a bull named Arctic Assassin. The injury required major surgery and made it unsafe for him to continue competing.
5. What is JB Mauney doing now in 2026? He is currently working as the head coach of the Oklahoma Wildcatters in the PBR Team Series. He also co-owns Ultimate Bullfighters, runs his ranch in Stephenville, Texas, and stays active through media appearances and sponsorships.
6. How many times did JB Mauney win the PBR World Championship? JB Mauney won the PBR World Championship twice, in 2013 and 2015. He is one of only a few riders to have won the title more than once.
7. Is JB Mauney in the Bull Riding Hall of Fame? Yes, JB Mauney was inducted into the Bull Riding Hall of Fame in May 2024, which is one of the highest honors in the sport.
8. What businesses does JB Mauney own? JB Mauney co-owns Ultimate Bullfighters (UBF), a freestyle bullfighting organization. He also owns a ranch in Stephenville, Texas, called “Bucktown,” and purchased the bull Arctic Assassin after his retirement.
9. How much did JB Mauney earn in his best year? His best financial year was 2013, when he earned approximately $1.8 million, including $1.385 million from winning the PBR World Finals alone.
10. Will JB Mauney’s net worth grow after 2026? Yes, it is expected to grow steadily. With coaching income, business ownership, continued sponsorships, and his strong personal brand, his net worth is projected to reach $10 to $12 million by 2030.
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